I am very proud of my identity as a Moroccan man, or rather a Moroccan Berber man. My parents are of berber origins. They migrated from Ait Oumras, which is a small village in the Atlas Mountains close to Azilal, and came to Marrakech, then El Jadida for a better life. And in Marrakech where I was born and learned how to be a great value in tourisme.

I have been working in the tourisim industry since I was child for the past 20 years, starting by working for my grand father ‘s restaurant, located in the heart of the Old Medina of Marrakech, then working for several tour operators and travel agencies as tour guide. I have an adventurous, honest soul a creative and a big history and architecture lover, because all that I find in Morocco tourism the opportunity to express my passion which is to explain our berbere culture, history and the same time learn about places around the world from the tourist I met.